Not every emerging London artist is equally easy for a gallery to work with. Some practices need special installation, some only exist as performances, some have unclear availability. The boards are simple on that front. One object, A1, framed, certificate with the exact shuffle order, no edition questions. I am an emerging artist in West London and I have tried to keep those practical details consistent so that when someone is searching for emerging London artists they can also see how the work would actually function in a show.
Curators have told me they shortlist practices that already answer the basic questions: size, medium, whether it is unique, whether the artist can supply decent images and a short clear text. I can do that. The longer conversation about chance and 52! only needs to happen if they want it. Most of the time the object is enough.
London’s emerging artists are numerous. The ones who get looked at twice are often the ones whose work can be understood quickly and whose studio or storage situation is not a barrier. Mine is ordinary. The boards are here, they are finished, and they do not require anything unusual to hang. If that is the kind of emerging London artist you are trying to find, the details are straightforward.
